>> i was just in ohio and the talk among the political class there is how obama's really targeted his campaign visits to college campuses. ohio state, ohio university, kent state, bowling green. to sort of draw in these folks and since early vote has started, they can just bus students and young people who come to these rallies over to early voting locations in these counties. so obama has sort of done that while leaving the campaign appearances and sort of blue collar areas to people like bill clinton and joe biden. but young people, they aren't watching tv, they aren't consuming media in the same way that older voters are. only somewhere between 24% and 28% of young people, according to pew, watched your traditional television. so the campaigns are targeting them digitally. social is big in this election for persuasion. so obama has sort of done that while leaving the campaign appearances and sort of blue collar areas to people like bill clinton and joe biden. but young people, they aren't watching tv, they aren't consuming media in the same way that older voters are. only somewhere